KMI Brands specialise in providing global retail markets with beauty brands that have a unique reason for being, a strong British heritage and always delight their consumers with products that perform, whether that’s in men’s styling, natural haircare or highly giftable fragrance.
Founded in 1993, we develop strategy, drive product development, manufacture and distribute beauty brands which are owned, licensed or under a strategic alliance. We offer a full end to end service for beauty brands wishing to grow in their market.
KMI Brands is based in London in the UK with a US office in New York as our most recent addition.
Today, we are one of the fastest-growing British beauty businesses with a strong and renowned portfolio of brands to include:
- Noughty, Natural Haircare
- Fish Soho, Men’s Hairstyling
- Scott Cornwall, Hair Colourant
- Ted Baker, Fragrances, Toiletries and Home Fragrance
- Orla Kiely, Fragrance, Home Fragrance and Wash Bags
- Mini Moderns, Home Fragrance and Wash Bags
Partnering with some of the most renowned retailers on the British high street as well as in the digital arena, our brands can be found in a vast array of locations from Boots, John Lewis, Superdrug, and Debenhams, to Asos, Ocado, and Amazon. Now with a focus on global expansion, we have recently partnered with some of the beauty industry’s best known global distributors to enter new territories to include Australia, the Middle East and South Africa.
KMI Brands’ drive and passion is to deliver differentiation, create value and live life beautifully – from unique brand proposition to leading niche sub sectors, having excellence in multi-channel retailing and a global footprint.
KMI live life…
…With creative curiosity
…In the pursuit of excellence
…With respect, honesty and trust
…With recognition and celebration
…With a sense of commerciality
KMI Brands Founder Herbie Dayal moves into beauty, co-founding men’s shaving brand King of Shaves
Partners with fashion brand Ted Baker as first license partner to launch new fragrance line
Fish, men’s salon based hairstyling brand, joins the portfolio
Ted Baker expands relationship with KMI to launch their first men’s grooming and toiletries range
Voted ‘Company of the Year’ at the CBI Growing Business Awards 2008
KMI Brands partners with Orla Kiely to launch home fragrance, wash bags and toiletries
KMI Brands partners with hair expert Scott Cornwall to create a first to market range of salon quality hair colour treatments for use at home
Relaunch of the Ted Baker toiletries Sugar Sweet collection and fragrance Sweet Treats collection
Create and launch Noughty in the natural haircare category. Additionally KMI Brands partner with Mini Moderns to launch a print led home fragrance and washbag collection