Skip to main content
Noughty 97% Natural Logo

97% natural haircare, with a cheeky personality and products that pack a punch.

Cruelty Free International
CleanHub Partnership
Vegan

NATURALLY BEAUTIFUL, NOUGHTY BY NATURE

Co-founded by Rachel Parsonage and Lorna Mitchell of KMI Brands, Noughty brings a sense of humour to the serious naturals market with a range of 97% natural haircare products that really pack a punch.

Noughty balances real virtue (think: natural, non-animal derived ingredients) with a fun, playful and cheeky spirit to make you smile. In other words, Noughty is for every woman who really cares about the world yet doesn’t take herself too seriously, who wants an honest brand she can trust, but who loves to let her hair down.

Made in the UK, Noughty has won over 79 awards (including shortlists and accreditations) since launching 5 and a half years ago.

Every product formulation contains a vast array of high-performing, good quality natural ingredients which are free from parabens, sulphates, petrochemicals, and silicones.

Not only is Noughty Leaping Bunny certified by Cruelty Free International, but the ranges are gentle enough for the whole family including vegetarians, vegans and even the odd pampered pooch.

Using a combination of coconut, olive oil, sea kelp, blue mallow flower and argan oil to name a few, Noughty products smell amazing and quite simply, leave hair feeling great.

THE NOUGHTY RANGE

With a range to suit all hair types, Noughty is also suitable for extensions and weaves.

TO THE RESCUE

Noughty’s knight in shining armour comes charging to the rescue with sweet almond, sunflower seed and shea butter to transform dry, frizzy and damaged hair.

PURPLE REIGN

Hair so bright and light, with no brassiness in sight. We keep our blondes, greys and heavily highlighted noughties reigning supreme with beautifully bright manes.

GET SET GROW

Get set, get ready, grow! Create the optimum environment to encourage hair growth.

WAVE HELLO

Say goodbye to bad curl days and wave hello to your hair’s new best friend with Noughty’s curl defining range.

DETOX DYNAMO

Blitz the build-up and embrace your easiest detox yet with Noughty’s clarifying shampoo.

CARE TAKER

Noughty’s scalp soothing range is just what the doctor ordered. A healthy dose of tender loving care for your hair and scalp.

PUMPED UP

Noughty’s volumising range gives your hair more body, without the hard work. Lights please.

1 HIT WONDER

Cleanse and condition in one hit thanks to Noughty’s co-wash cleansing conditioner.

FRIZZ MAGIC

Some call it wizardry we call it magic. Frizz magic. Noughty’s put a spell on your frizz and it works wonders.

HISTORY

Noughty August 2016
August 2016
Noughty showcases a teaser campaign on social platforms to excite customers.

Noughty Superdrug September 2016
September 2016
Noughty launches exclusively within Superdrug and Superdrug.com within the UK.

Noughty Website September 2016
September 2016
Noughty launches own website.

Noughty Clicks Website October 2016
October 2016
Noughty launches internationally, starting with South Africa.

Noughty USA Website February 2017
February 2017
Noughty launches US website.

Noughty launches in London Drugs and Ulta
August 2017
Noughty launches in the US at Ulta and in Canada at London Drugs.

Noughty endorsed by the Vegan society
September 2017
Noughty receives The Vegan Society logo.

Noughty takes over Superdrug
October 2017
Noughty takeover in Superdrug stores.

Noughty launches four new ranges
February 2018
Noughty introduces four new ranges.

Noughty wins 2018 Beauty Award
March 2018
Noughty wins best Shampoo at the Beauty Shortlist Awards.

Noughty launches in the UAE
March 2018
Noughty launches in the United Arab Emirates.

Noughty launches at Di!
April 2018
Noughty launches in Belgium in drugstore Di.

Noughty Body Care 2021
2021
Noughty Body Care launches with four collections dedicated to an array of skin concerns – Booster, Soother, Saviour and the Hero range.

RETAILERS

Superdrug
Stockman
Euro Vaistine
H&M
Ocado
London Drugs
Drogas
Ultra Standard Distributors
Kosmada
Amazon
Sephora
di!
LIFE
Vegan Kind
Naturally Better You
Priceline Pharmacy
Shoppers Drug Mart
Kruidvat

MEDIA MENTIONS

Noughty has been written about and reviewed extensively in the media including…

Hello!
Refinery29
Daily Mail
Closer
Marie Claire
Women's Health
Evening Standard
Cosmopolitan
Good Housekeeping
Grazia
Mother & Baby

WEBSITE & SOCIAL MEDIA

NOUGHTYHAIRCARE.CO.UK

NOUGHTY ON FACEBOOK

NOUGHTY ON TWITTER

NOUGHTY ON INSTAGRAM