Naked body, bath and hair products were born out of one mum’s desire to create gorgeous yet affordable natural products, free from sulphates, parabens, phthalates and petrochemicals.
It's Goodness in a Bottle
Naked products are 97% natural. It’s not about being ‘worthy’, but about giving people the choice as to whether or not they want to put what some consider unnecessary ingredients, onto - and into - their skin. Yes, we’ve removed the bad stuff. And the natural active extracts we add in are widely recognized as being the best at what they do e.g. Cocoa Butter for moisturizing, Sunflower for sun damage protection, purest Rose Oil for anti-ageing.
The Naked Range
At launch in 2005 there were 12 Naked products. Today, following a strong programme of product development, there are over 50 Naked bath, body, skincare, hair, kids, mother and baby products within the range, at an average price point of £3.99.
Naked’s Ethical Stance
Along with the product range, the brand proposition has also extended to include a strong ethical stance; creating strong relationships with charities such as Oxfam, and using packaging and promotional materials made from recycled packaging wherever possible. As of May 2009 all of our bottled products are now in 50%-100% post-consumer regrind (PCR) bottles i.e. made from already recycled plastic. Read more about KMI’s approach to environmental sustainability.
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Current Retail Partners: Naked Bodycare is currently exclusive to Boots.