Founded in 1993, KMI (short for Knowledge & Merchandising Inc. Ltd.) has evolved into the UK's largest owner or licensor of premium mass FMCG toiletries & fine fragrance brands, with retail sales of these brands expected to top £61m in 2008.

Run by Will King (Founder, CEO) and Herbie Dayal (Chairman), the company employs approximately 50 people, from offices in Chesham and Teddington in the UK and New York in the USA. Andy Hill is the UK Managing Director, Tim Wright the Commercial Director and Stephanie Eddy heads up the American subsidiary.

The company's brands (in order of creation) are:

1993:  King of Shaves (software)
1998:  Ted Baker Fine Fragrances
2001:  Fish, Born in Soho London
2005:  Ted Baker Bodywear
2007:  Angelfish
2008:  King of Shaves (hardware), Patently Obvious, Hed Kandi, Ted Baker Beauty

In addition, in 2008 KMI acquired Floraroma Ltd. which owned or licensed brands including Beautifully Delicious, Good Works, Phil Smith, Little Me, Colorsport and Restoria.

KMI's key retail customers in the UK are Boots, Tesco, Sainsbury, Superdrug, Morrisons & Waitrose, and in the USA are CVS/pharmacy, Target, Walgreens and Duane Reade. KMI's products are also sold in Australia, New Zealand and Japan.

Will describes the company as a "boutique P&G" and projects retail sales of £200m by 2012. It actively develops or license brands with potential ‘from premium-niche to premium mass’, and for more information on KMI, or if you have a brand idea that requires development, or IP that may be suitable for licensing, please contact the Directors using our contact form.


“Enthuse, Exceed, Enjoy!”
Will King & Herbie Dayal