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KMI Brands Gets Naked

13 December 2009 / 14:14





KMI Brands gets naked... and prepares to activate a dynamic growth plan 



KMI Brands is delighted to announce that it has acquired Naked, increasing its portfolio to 14 brands offering more than 150 products. The deal for the 97% natural Haircare and Bathing range marks a gear shift in KMI’s expansion plans.


Established in 2006, Naked was one of the first brands to pioneer a kinder, more eco-friendly way to enjoy beauty products, at affordable prices. Free from parabens, sulphates and petrochemicals many Naked formulations are housed within 50% postconsumer recycled bottles. The 49 piece range offers top to toe pampering from Haircare and Styling to Bath, Body and Shower.

Naked Managing Director, Leanne Heath, has made the transition with her brand to become KMI’s Commercial Director: “Naked is a growing brand with huge potential in a market where consumers are constantly demanding extra value and credentials from their products”.

Herbie Dayal, CEO of KMI Brands: "Naked further strengthens our position in Washing and Bathing and gives us more depth in the important female Haircare market. Naked offers an attractive and differentiated product offering to a loyal and growing customer base."

Naked is available at Boots or visit the Naked website



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