KMI Brands Gets Naked
13 December 2009 / 14:14
KMI Brands gets naked... and prepares to activate a dynamic growth plan
KMI Brands is delighted to announce that it has acquired Naked, increasing its portfolio to 14 brands offering more than 150 products. The deal for the 97% natural Haircare and Bathing range marks a gear shift in KMI’s expansion plans.
Established in 2006, Naked was one of the first brands to pioneer a kinder, more eco-friendly way to enjoy beauty products, at affordable prices. Free from parabens, sulphates and petrochemicals
many Naked formulations are housed within 50% postconsumer recycled bottles. The 49 piece range offers top to toe pampering from Haircare and Styling to Bath, Body and Shower.
Naked Managing Director, Leanne Heath
, has made the transition with her brand to become KMI’s Commercial Director: “Naked is a growing brand with huge potential in a market where consumers are constantly demanding extra value and credentials from their products”.Herbie Dayal,
CEO of KMI Brands: "Naked further strengthens our position in Washing and Bathing and gives us more depth in the important female Haircare market. Naked offers an attractive and differentiated product offering to a loyal and growing customer base."
Naked is available at Boots or visit the Naked