KMI's New Additions to Naked

12 August 2011 / 16:00

Summer 2011 Naked ventured into the Kids, Babies and Mums categories, born from the insight that parents are becoming more concerned about chemicals in products they use for their children. The Naked brand’s uniqueness to provide products that are safe and natural, but not taking itself too seriously makes it perfectly placed to offer these parents an alternative choice at an everyday price.

Naked for Kids is a four piece range of hair products for children, all at the RSP of £3.05. Designed to keep hair feather soft and tangle free, Naked for Kids is available in fragrances that kids love. The range includes Jam Sandwiches, Bananas & Custard and Toffee Apple 2 in 1 Shampoos, and Orange Lollies Untangle Me Spray.

 
Younger still, Mini Naked is born: the next best thing to using nothing on babies’ delicate skin. All containing gentle aloe vera, the range uses only the bare essential ingredients. The four piece collection contains My First Butter Body Butter, Go Ga-Ga Gentle Body Wash, Cute as a Button Foam Bath, and Knee High De-Tangler Shampoo. RSP from £3.05 to £4.09.

New Mama Naked sits alongside the Mini range and has been introduced for mothers who often struggle to find products as their lifestyle changes. Whether they are expecting the pitter patter of tiny feet or they already have little ones, the three piece collection includes Serenity Stretch Mark Cream, Calming Bath Foam and Positivity Hand Cream, all at the RSP of £4.09.

Naked has come a long way since its launch in 2005. Consumer demand for natural products continues to rise, as does the desire to reduce toxic load. With favourites established in the bath, body, shower and hair categories, the natural step for Naked is to reinforce its unique position with these new additions to offer a wider choice to consumers. All new introductions stay true to the Naked mantra of being 'Goodness in a Bottle': lots of natural active extracts without parabens, petrochemicals, or sulphates.