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Orla Kiely Teams Up With KMI Brands

22 February 2010 / 16:16


British Designer Orla Kiely, has teamed up with KMI Brands Ltd to develop her new fragrance house.

The global licensing agreement means KMI Brands will develop all Orla Kiely Fragrance products including Fragrance and Body lines and a Home fragrance range. The debut fragrance is scheduled to Launch in the UK in Autumn 2010, rolling out to other global markets in spring 2011.

KMI Brands will handle all creative, marketing, distribution and Public Relations activities for all fragrance related product.

The deal represents a new opportunity for the Orla Kiely consumer to connect with the brand. It is also a key factor in the Companies mission “To create partnerships with leading manufacturers and retailers who share the same creative vision and direction as Orla Kiely, allowing extension of the brand into new relevant product categories with the highest quality and attention to detail”.

KMI Brands newly expanded Fragrance Division led up by Shelley Smyth will develop a luxury range of products with substantial global turnover.

View Orla Kiely online

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